Lacoste Makeover

15Sep09

Mandy Candy / Co-Founder

Well-known for their different color polos and crocodile logo, Lacoste to me wasn’t anything ever too exciting – even though it’s designed for a tennis player like myself. However, Lacoste certainly has caught my attention lately. Has anyone noticed how young and funky Lacoste has become? Although it was first developed in 1933, everyone continues to be faithful to this brand. Lacoste is getting with the times and certainly thinking about the future with their new product and advertisements. They recently just has the Lacoste Red collection as they partnered up with retail pioneer Jeffrey Kalinsky for Spring 09. I am loving their new campaigns – can you say sexy tennis player? Check out the video for Lacoste’s Spring/Summer 2010 Fashion show at NYC